Bragg’s ORYX Gaming Content Launches with 888 Casino in the UK
Toronto ORYX Gaming, a Bragg Gaming Group company has now introduced its content in the UK, for the first time, after going live with 888 Casino, one of the best online casino sites around. This happened just weeks after receiving its supplier licence in the country.
A wide selection of games from ORYX’s exclusive RGS has been added to the UK 888 Casino, including games that are developed by ORYX’s in-house studio and titles from GAMOMAT. The long-awaited, soon-to-launch, Egyptian Magic by Atomic Slot Lab will also be made available to local players.
This launch is an extension of Bragg’s longstanding existing partnerships with 888. This partnership has seen ORYX’s content being integrated with 888’s platform across various other markets in Europe.
The UK launch follows the news of the supplier’s receipt of a UK license last month, allowing it to partner with operators in the world’s largest regulated online gambling market. The UK Gambling Commission reported that the Gross Gambling Yield (GGY) for the online sector in the last fiscal year was £6.9bn (approx. US $9.2bn), with online casino games dominating the sector, generating £4.0bn (approx. US $5.4bn) in GGY.
Chief Commercial Officer at Bragg, Chris Looney said, ‘The UK offers a substantial opportunity for Bragg to continue to grow its share in regulated global iGaming markets and we are thrilled to partner with 888, an already valued partner and one of the leading online betting and companies, for the launch of our content in the region.Through 888casino’s extensive customer base in the UK we will be able to introduce our content to a wide range of players and bring a new level of excitement and entertainment to the market.’
888’s VP B2C Casino, TaylaBenyamini, claims ‘We are excited to expand our partnership with ORYX Gaming. By offering a selection of its exclusive, dynamic titles on our UK casino platform, we are able to provide more entertaining ways to play for our customers which aligns with our content and product leadership strategy. We look forward to building on this partnership.’
