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Alcohol Marketing’s “Continuous Bombing” Needs Tightening-Parliamentarians and Experts Say

Parliamentarians and health experts warn that alcohol advertising needs stricter restrictions to limit “continuous bombing” at celebrations such as Christmas and sporting events.

The Alcohol Health Alliance (AHA) reports that selling alcohol at special events can make it difficult for addicted or recovering people to fully participate in daily life and can cause recurrence. discovered.

The report, entitled “No Escape: How Alcohol Marketing Preys on Children and Vulnerable People,” also shows that children are regularly exposed to alcohol marketing and show a high level of brand awareness. Mentioned.

A 2019 survey of more than 2,500 young people funded by Cancer Research UK found that four in five people (82%) between the ages of 11 and 17 saw alcohol marketing last month.

About 42% of the age group have seen alcohol ads on social media platforms such as YouTube, Facebook, Snapchat and Instagram.

On behalf of more than 60 non-governmental organizations, AHA urges the government to take urgent steps to protect recovering people and children from overexposure to alcohol sales.

The Health Management Bill will introduce advertising restrictions such as the 9 pm watershed for advertising “health-related foods and drinks” on television and a ban on online campaigns at the end of 2022.

However, alcohol is not included in the plan.

Professor Sir Ian Gilmore, Chair of AHA, said:

“The appeal of harmful products creates a culture in which alcohol is considered an integral part of our daily lives. With the highest ever alcohol-related deaths, we are in desperate need of a new approach.

“Government must now introduce comprehensive marketing restrictions in both the real world and digital space to ensure that vulnerable adults and children are protected from alcohol advertising and its harm. “

Susan Raleigh, who has been recovering for seven years, said: “Christmas is a season of constant promotion of alcohol. They convince us that alcohol is an important part of the festival.

“Supermarkets also sell discounted alcohol and offer special offers designed to allow us to buy more and more drinks. It’s difficult to keep drinking at the best of times, but at Christmas Alcohol is absolutely everywhere and this can have catastrophic consequences, as it did for me. “

Malcolm Clark, Cancer Prevention Policy Manager at Cancer Research UK, said: It’s time for governments across the UK to introduce and enforce restrictions on popular alcohol advertising across multiple media platforms, including sponsorships and those aimed at young people.

“Also, behind the pandemic is a 64% increase in high-risk drinking among people in low socio-economic groups. Important new public health funds, including alcohol treatment services, to fill the inequality gap. There is an urgent need. “

Christian Wakeford, chairman of the All-Party Parliamentary Group on Alcohol Abuse, said:

“Tobacco advertising restrictions have been in place for many years, and more stringent requirements have been proposed for junk food advertising. Like alcohol, these products can be harmful to our health. Alcohol is no exception. We need to make sure that marketing regulations for alcohol are completely independent of the industry and effective in protecting the most vulnerable people in society. “

Alex Norris, Minister of Public Health, Shadow, said: This report reminds us that we need to do more to stop and prevent this harm.

“Currently, alcohol-related deaths are at record highs, and the government needs to urgently implement a series of precautions to reduce harmful drinking. This report and the world It should include comprehensive control over alcohol marketing, as recommended by both health agencies. “

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Alcohol Marketing's "Continuous Bombing" Needs Tightening-Parliamentarians and Experts Say

Source link Alcohol Marketing's "Continuous Bombing" Needs Tightening-Parliamentarians and Experts Say

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