How TikTok Affects Your 2022 Purchases From Fryers To Air Conditioners

The cost of living crisis hasn’t stopped consumers from indulging in a little retail therapy when needed.

Here’s a month-by-month roundup of the trends that rang the UK cash registers in 2022.

– January

So-called “vegetarians” are back Wagamama Launched its first vegan fish and chips, with sales of vegan options up 12% month-on-month.

Cooks can now buy “No Tears” onions for the first time Waitroseand mark & spencer renames the popular Midget Gems Suites so as not to offend those with dwarfism.

– February

According to the Office for National Statistics, the rising cost of living now affects more than three in four adults in the UK.

Perhaps in search of cheap protein, #GratedEgg has over 32 million views on TikTok. Because mashed avocado on toast with a fluffy egg is the latest kitchen fad.

Microwave egg poacher sales in Lakeland increased 143% month-over-month.

High street bakery chain Greggs presents its first fashion collection with Primark. Eleven limited-edition clothing items, including hoodies and socks featuring the Greggs logo, will be available in 60 of his Primark stores.

– March

Many British bars and retailers have stopped selling Russian vodka after President Vladimir Putin’s invasion of Ukraine.

Stanley Tucci’s series Searching For Italy has aired in the UK. The A-list actor, who became a viral hit in lockdown by posting his weekly quarantine cocktail, traveled the country to uncover the secrets of Italy’s national cuisine.

As a result, Waitrose.com sees a 150% lift in searches for cacio e pepe in cheese and pepper sauce featured in one episode, and a 52% lift in searches for spaghetti alla carbonara.

– April

Released on the Queen’s 96th birthday, Barbie Elizabeth II was created to commemorate her historic achievement. platinum jubileeThe doll is “instantly recognizable” and wears an elegant ivory gown and insignia-adorned blue ribbon, modeled after Queen Mary’s fringe tiara that the Queen wore on her wedding day. It also features a tiara. He then sold out in his 30 minutes on JohnLewis.com.

Waitrose reports a year-on-year increase in Easter-themed crackers and wreaths as people embrace the holiday period to entertain friends and family after years of lockdown. increase.

Searches for “DIY Easter tree” on Pinterest are up 102% year-over-year, and John Lewis sales are up 65%.

– May

#Healthy Coke has arrived. Many are skeptical when influencers start sharing videos of sparkling water with balsamic vinegar and swearing that it tastes like real Coca-Cola, but healthier. But that just adds to the hype — at the last count, the trend garnered over 87.2 million views on TikTok.

– June

As consumers geared up for a long weekend of Jubilee parties, bunting, trivial dishes and sales of Dubonnet, the favorite royal drink, thundered.

John Lewis reports that as the streets turn red, white and blue, bunting sales have increased by 85% and outdoor speaker sales have increased by two-thirds.

Meanwhile, eBay saw a 700% increase in searches for “royal collectibles,” a 200% increase in searches for “queen salt and pepper shakers,” and a 231% increase in searches for “knit corgi.”

The announcement of Gemma Melvin’s Lemon Swiss Roll and Amaretti Trifle as the official pudding for the Platinum Jubilee celebration is believed to be behind the sale of the large glass trifle bowls that have sold out in Lakeland. .

Searches for marmalade are up 46% the week after the Platinum Jubilee. His Majesty In a sketch with Paddington, she mischievously revealed that she kept a marmalade sandwich in her handbag. I left it inside.

– July

As the UK sweltered with historic temperatures on July 18th and 19th, with some areas surpassing 40 degrees Celsius for the first time, consumers removed wading pools and fans from their shelves, and fire chiefs pushed retailers to I urged vendors to stop selling disposable barbecues. burn.

Searches for “air conditioner unit” on eBay surged 415%, hitting 3 searches per minute, while searches for “fan” surged 333% from the previous month.

On July 31st, England’s Lionesses will win their first European Championship title. At John Lewis football searches for his boots increased by 60%, and at department stores sports his bra searches doubled his number after his Kelly celebrations. On eBay, searches for “lioness kit” jumped 220%.

– August

When butter prices soar in the summer, people post DIY alternatives on social media.

#Buttertok was born, and a whole new world of flavors was born, from marmite to sun-dried tomatoes to seaweed to chocolate toast.

– September

Ugg boots are making a comeback as soon as the heatwave is over, perhaps because reports are beginning to predict higher utility bills than ever before on October 1st.

Searches for the shoe are up 123% month-over-month, according to eBay, with ‘mini Uggs’, ‘baby Uggs’, ‘used Uggs’ and ‘platform Uggs’ all trading briskly.

– October

As winter approaches, households begin to face the reality of rising electricity bills. According to Toolstation, chainsaw sales are up 28% a week as more people look for cheaper alternatives to heat their homes.

Hobbycraft saw a 58% year-over-year increase in searches for “Halloween wreath” due to the popularity of Halloween, both as a night out and as an interior design event.

Searches for “plush pumpkin” jumped a staggering 2,156% year-over-year, and people looking for a follow-up to their Christmas and Easter trees found themselves on Instagram, Twitter, and Tick Tock.

– November

November is the month of national recognition for the air fryer, which seems to be touted as the single most effective gadget to get you through the winter.

They racked up 4.9 billion views on TikTok, and Lakeland sold more than twice as many air flyers in 10 weeks as it did last year. Iceland is sold out.

eBay reports searches for “air fryer” peaked at five times a minute, and Currys sold 43,000 after recording 335,000 customer searches in a month .

– December

Consumers have been warned that Britain’s free-range turkeys are running out for Christmas, and half of them have already died from bird flu.

Kelly Turkeys poultry farmer Paul Kelly warned MPs that turkey prices are not expected to rise, but that there is “a significant shortage of free-range turkeys in the UK this year.” did.

Mark Hardiman, head chef of Galvin at Windows restaurants, has urged British Christmas cooks to switch to ham this year to avoid shortages, saying, “Glazed gammon looks incredible, It’s cheaper than free-range turkey and much easier to eat,” he added. Ready”.