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Avoid using fur throughout your brand portfolio

Kering, a French conglomerate, has promised not to use fur throughout the brand’s portfolio, in a move that could set the standard for other luxury groups.

Some of the group’s labels have already abolished the use of fur, including the first such star brand Gucci in 2017.

Since then, brands such as Balenciaga, Bottega Veneta and Alexander McQueen have followed.

And on Friday, Kering said all brands would stop using fur after the Fall 2022 collection. It is understood that Saint Laurent and Brioni were the only labels that still used fur from time to time.

This was after the group, which generated € 13.1 billion in revenue in 2020, officially announced a set of animal welfare standards in 2019. “These standards continue to apply as they relate to the fibers and materials of other animals,” he said.

François Henri Pinault, Chairman and Chief Executive Officer of Kering, said on Friday: The world is changing with our clients, and luxury naturally needs to adapt. “

Kering says goodbye to fur

Once the flagship of luxury fashion, a symbol of luxury and charm, fur has been closely monitored for many years as consumer demand for animal-free products continues to grow.

It is exacerbated by the fast-growing market for counterfeit alternatives, and in recent years an increasing number of luxury maisons have removed materials from collections such as Burberry, Prada and Giorgio Armani.

And it’s not just the luxury market that throws away materials. This year alone, Neiman Marcus, Saks Fifth Avenue, Miteresa, Canada Goose, Valentino, Oscar de la Renta, Tory Burch, Holtren Flue, McQueen, Moose Knuckles, Alexander McQueen and Balenciaga have announced their fur-free policies.

“The future is clearly furless, and now one of the world’s largest luxury fashion conglomerates agrees,” said Kittybrock, president of Humane Society International, who worked on the Kering brand and furless policy. Did.

“It makes perfect sense for a power fashion house like Kering to make this ethical decision, as markets around the world are closing the door to fur products instead of choosing innovative humane products. “I’m doing it,” Brock said.

Other animal-derived products, such as leather and exotic leather, have also disappeared from the collections of more and more brands in recent years.

A recent vegan association survey of 1,000 adults in the UK aimed at buying new clothing rather than second-hand, with 95% of shoppers buying more vegan-verified fashion from the brand. I want to see it.

On the other hand, almost half (48%) said they would like to see more vegan-verified fashions in all categories.

Avoid using fur throughout your brand portfolio

Source link Avoid using fur throughout your brand portfolio

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