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Black Friday shoppers in the U.S. taper off the online surge as Reuters returns to stores

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© Reuters. Shoppers will walk around the store on November 26, 2021 during a Black Friday sale in the Manhattan district of New York City, New York, USA. REUTERS / Jeenah Moon

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By Arriana McLymore and Richa Naidu

Raleigh, NC (Reuters)-During this year’s Black Friday, U.S. shoppers spend slightly less online, despite fears of coronavirus, supply shortages, and efforts to encourage retailers to buy early vacations. Many people have returned to the physical stores.

Data from Adobe’s specialized business unit, Adobe (NASDAQ :) Analytics, show that spending online during Black Friday (traditionally the largest shopping day of the year) has declined for the first time, reversing growth in recent years. I did. Eighty of the top 100 retailers in the United States provide data insights and transaction tracking.

Retailers invited shoppers to shop online for the holiday season as early as September of this year, as supply chain log jams prevented them from restocking their end-of-year items immediately. According to Adobe, total online shoppers spend about $ 8.9 billion during Black Friday, below $ 9 billion in 2020. According to Adobe, online spending during Thanksgiving was flat at $ 5.1 billion.

Many retailers closed their stores at this year’s Thanksgiving, as in 2020, amid labor shortages and a coronavirus pandemic. According to Sensormatic Solutions data, stores reopened the day after Thanksgiving, and shopper visits increased by 47.5% compared to 2020, but 28.3 compared to 2019, the last year before the pandemic. % Decreased.

Supply chain challenges and shipping delays may have led shoppers to visit stores to increase their chances of securing gifts in time for Christmas. With more online purchases available in stores, you can reduce shipping costs.

Macy’s, Walmart (NYSE :), the goal (NYSE :) and Coles, for example, gave shoppers the flexibility to shop online, in stores, or in a hybrid fashion and left as a winner on Black Friday, said Louis Navellier, chairman of investor Navellier & Associates. ..

Of those who bought online, they used a little more smartphones. According to Canadian e-commerce company Shopify, the number of shoppers on platforms purchased using smartphones has increased from 67% last year to 72% this year.

Retailers’ moves to encourage early purchase of holiday gifts can also reduce the importance of Cyber ​​Monday, the first Monday after Thanksgiving.

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Black Friday shoppers in the U.S. taper off the online surge as Reuters returns to stores

Source link Black Friday shoppers in the U.S. taper off the online surge as Reuters returns to stores

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