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British broadcasters promise to avoid BAME acronyms

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ViacomCBS, which operates the BBC, ITV, Channel 4, and Channel 5, has decided that the use of BAME acronyms for blacks, Asians, and ethnic minorities should be avoided as much as possible in content and corporate communications. I agree.
ITN, which produces news programs on ITV, Channel 4, and Channel 5, has also confirmed that it is moving away from the acronym in the newsroom and other communications. Major UK broadcasters have promised to avoid acronyms as part of the creative industry’s focus on increasing expressiveness, diversity, inclusiveness and fairness.It follows the recommendations made in Detailed report By Sir Lenny Henry Media Diversity Center (LHC), it includes in-depth interviews with journalists, scholars, network groups, writers, and audience focus groups. Zaid Al-Qassab, Channel 4 Chief Marketing Officer and Executive Leader for Inclusion and Diversity, said broadcasters welcomed the industry’s desire to stop using these vague terms. “We started using acronyms last year. We consulted with members of the employee representative group The Collective and followed their recommendation to use the term” ethnically diverse “.” He said. “I am convinced that this is an area that will continue to grow.

British broadcasters promise to avoid BAME acronyms

Source link British broadcasters promise to avoid BAME acronyms

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