Foreign language translated subtitles—what’s the difference?

Established businesses and startups can take advantage of foreign language translated subtitles to target a worldwide audience. Good translation work for your content spreads your message, ushering in brand discovery and recognition. It’s a worthwhile strategy to build your name in the international market.

Foreign language translations in subtitles convert spoken dialogue into written texts. It is a complex process with plenty of factors to consider. It’s a step-up from merely subtitling audio-video material. This tactic entails translating the source language into the target language without losing meaning and context.

This guide offers a clear picture of foreign language subtitles and why you must consider them for your content.

Why use foreign language translated subtitles?

Content creators often fall into the trap of staying in the comfort zone of English or their native language. Now here’s a thought-provoking question: will you stay inside this bubble forever? There’s an international stage waiting for you to conquer. It takes a simple step such as subtitle translations to open this door of opportunity for you.

You mathematically increase your brand discovery with subtitles. Over 80% of viewers watch subtitled videos from start to finish. On Facebook, videos with this feature have an increased view time of up to 12%. Moreover, videos with subtitles offer 16% better reach compared to videos without.

Foreign language translated subtitles help you tap into a global audience. Here are other reasons why it’s worth using this feature for your video content:

Process of foreign subtitling

Here is a rundown of how expert translators create foreign language subtitling.

Step 1: Client consultation

When you need foreign subtitles for your audio-visual material, the first step is to discuss with the agency what you require. These things include target language/s, turnaround times, and format times, among others.

Step 2: Transcription and subtitling

While every translator has a different method, most experts usually do foreign language translated subtitles by first transcribing the original language. It creates a template that details the onscreen text and timestamps as necessary.

Step 3: Subtitle translation

A specialist in the target language will then review the transcribed text and start working on the translation.

Step 4: Editing

In this step, the translated text undergoes transpositions and editing. These processes ensure that reading speed and line lengths are accurate.

Step 5: Formatting

Foreign language translations are then formatted into the right color, placement, animation, font, and style. These tweaks allow viewers to easily read the subtitles.

Step 6: Burning

Editors use professional editing software to burn the foreign subtitles onto the video. it’s also the step where video resolution, frame rate, and other essential metrics are set.

Step 7: Proofreading and quality checking

Professional translators will then run the final video for proofreading and consistency checks, ensuring that the subtitles are in sync and the written text is readable.

Good practices in foreign subtitling

Foreign language translated subtitles should always complement the video. Here are some recommendations that make subtitling more effective for your content.

Final thoughts

Foreign language translations cannot be taken lightly, but that doesn’t mean you have to deal with them on your own. Circle Translations is a professional translation agency that can offer the right services for your video subtitling needs. We provide top-of-the-line foreign language translated subtitles to connect you with a global audience regardless of distance and time.




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