Frozen food retailers have said that £ 500,000 worth of food is offered to customers each year through a “free on the last day of life” scheme.
Iceland is launching a new free food initiative to distribute items for free to prevent waste of products that are nearing expiration.
According to supermarkets, the “Free on the Last Day of Life” initiative could offer Icelandic customers more than 1.3 million items worth £ 500,000 a year. Reduction of food waste..
All foods ordered and delivered by Iceland previously had a shelf life of at least 2 days.
Launches on all 1,000 supermarket sites will offer over 17,000 free items after successful trials at 40 stores, with customers receiving an average £ 1.58 refund per order.
This process does not require any additional action by the customer. If the item you ordered remains and is dated on the same day, it will be scanned, labeled and added to your shopping cart as usual.
Customers will be informed of the free item prior to delivery and will not be charged the original price.
Chilled, fresh, cakes, bread and morning goods are all included in the scheme.
Richard Walker, Managing Director of Iceland Foods, said:
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“We know that shelf life plays a major role in the creation of surplus food, so we need to find innovative ways to counter this through in-store and online shopping.
“The free scheme for the last days of our lives not only helps reduce food waste, but also supports our customers.
“We know that cost is important to many shoppers. This new initiative can offer the opportunity to reduce food waste as well as reduce weekly shopping costs. . “
Iceland distributes free food to shoppers to prevent waste of goods
Source link Iceland distributes free food to shoppers to prevent waste of goods