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ITV partners with EE to open mobile store on Coronation Street

EE’s latest opening will be on ITV’s Coronation Street, one of the UK’s most famous fictional locations.

In a mobile-branded product placement partnership with broadcaster ITV, EE employees and shopping bags will be integrated into an iconic British soap episode set in Weatherfield.

The shop will initially be hidden behind the EE brand hoarding from September 20th as the EE will be installed at the new shopfront. facade It was announced later this year.

Mark Trinder, Director of Commercial Sales and Partnerships at ITV, said: Coronation Street It’s the pinnacle of product placement on British television, and we’re excited to see EE’s latest retailers on the cobblestones. We can’t see the entire storefront on the screen yet, but the team is working hard to build the storefront for the “opening” later this year. “

Pete Jeavons, EE’s Director of Marketing Communications, said:

“In fact, 95% of the population is within a 20-minute drive from the EE store, so we’re excited to announce the opening of our latest store, one of the most iconic communities on television. Nation Street. “

First broadcast in 1960, Coronation Street It is the longest-running soap on British television and the most watched in the country.

Laura Wade, Vice President of EMEA Content and Innovation at Media Agency Essence, said:

Relationship with EE Coronation Street I went back to the network launch advertising spot and confirmed the name of Kevin Bacon. Check out the Rover’s Return pub and its regular Ken Barlow in 2011.

ITV partners with EE to open mobile store on Coronation Street

Source link ITV partners with EE to open mobile store on Coronation Street

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