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iVendi advises dealers to “maximize” their online presence as the second-hand market slows

IVendi has issued five point plans to help dealers maximize the effectiveness of their online presence.

This is because the used car market has finally begun to lose momentum in growth.

CCO Darren Sinclair said the sector remained very strong, but the market peak probably passed due to factors such as the cost of living crisis and intensifying competition for spending in the hope that the pandemic would end. I did.

He states: “From industry experts to anecdotal evidence from dealers, we’ve heard a chorus of voices saying that value and prices have fallen after years of growth. This had to happen someday, and now. Seems to be that time.

“So far, it doesn’t look like a dramatic fix. The relatively mild supply and demand caused by a combination of problems ranging from personal financial pressures to slight inventory increases. It’s a readjustment. “

iVendi advises:

  • “Do more for each sale.” Dealers need to use technology to maximize revenue from all units.
  • Review the proposal
  • Do your online suggestions still match the needs of consumers in the changing market? Car buyers become more concerned about the potential reliability of future purchases and the protection they provide in the event of a problem. This focuses on propositional elements such as service history and warranty.
  • Emphasize affordability every month
  • Running costs have returned to the agenda
  • Makes your purchase easy. The customer may have decided whether to buy a car or take a vacation. Part of the solution to this is to make the journey of buying a digital car as easy as possible. This is a great new digital disruptor, but comparable to any car retailer.

Sinclair added: “One of the lessons of the car market when the pandemic began was that the dealers who responded by recognizing the changing circumstances and changing their digital approach accordingly were prosperous dealers.

“Our view is that the same thing is happening again now. We already know that customer-based dealers adapting to the use of technology are those that maintain a higher level of success. increase.”



iVendi advises dealers to “maximize” their online presence as the second-hand market slows

Source link iVendi advises dealers to “maximize” their online presence as the second-hand market slows

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