In a new chapter in an unlikely partnership, John Lewis partnered with the British broadcaster ITV with the experience of “I’m a celebrity” as part of the popular video game Fortnite.
Within the recreation of the castle set in the reality program, John Lewis & Partners will be integrated into an in-game map mediated by media agency Manning Gottlieb OMD (MG OMD). In addition to I’m A Celebrity-inspired challenges, users can also participate in festive games linked to retailers’ Christmas campaigns. The John Lewis store also exists in effect, allowing players to buy supplies to decorate their camp.
In a statement, John Lewis & Partners Customer Director Claire Pointon can bring the ad to life in a new original format by presenting the Christmas story “Unexpected Guest” to Fortnite Metaverse. “. “Gamification and the Metaverse are growing rapidly, and as a brand, we are always looking for activities to modernize our brand and keep it relevant to our customers in their everyday moments.”
Bringing John Lewis’s name to a new territory reveals that you can connect with new audiences and potential customers. It follows in the footsteps of many well-known brands that are also used in the Fortnite gaming world, such as the luxury brands Moncler and Balenciaga.
Partnerships are supported across ITV-owned channels and even through commercial partners. This initiative is in line with the broadcast network’s metaverse-based strategy already seen in previously released in-game versions of popular T-shows such as The Void and The Voice.
The player[発見]You can use the special code on the tab to enter Fortnite World from the game’s creative platform.
John Lewis undertakes the Metaverse in an in-game Fortnite partnership
Source link John Lewis undertakes the Metaverse in an in-game Fortnite partnership