With the help of major advertising agencies, brands and media organizations, a national program will be launched to encourage children to consider their careers in the advertising sector.
In the new AD Venture program, WPP, KFC, and Mail Metro Media industry players will return to their school or diverse schools to discuss the different roles offered by Adland with their students.
Practitioner Brixton Finishing School, which provides advertising training to young people with the goal of increasing sector diversity, The initiative will start in November.
In the pilot year, we aim to reach 100,000 children between the ages of 14 and 18 who have an undervalued background in public schools.
About 30 other organizations, including related newspapers, Adam & Eve / DDB, Discovery Inc, Mother, MullenLowe, and Snap, also participated in this scheme by providing assemblies that show different roles that do not necessarily require college training. increase.
Also attended are Common People, an industry forum for working-class people in Adland, and Founders4Schools, an educational technology charity.
For students who want to know more, Brixton Finishing School offers bite-sized learning and career development tips.
Brixton Finishing School Part-time Director and Residence Writer (and former) motion Staff) Yasmin Arrigo, the inventor of the project, said the goal was to “kickstart” interest in this sector early.
She states: “Every year, our students want to know about the industry when they are in school. When young people first start considering their career choices, they start to recognize it early. And I would like to emphasize how multifaceted this dynamic industry is. “
Michaela Eschbach, Managing Director of Founders4Schools, said: pursue.
“We are excited to partner with Brixton Finishing School, which allows students to explore a number of professions within the advertising industry that are otherwise often overlooked.”
KFC, WPP and Mail Metro Media Support School Adland Career Program
Source link KFC, WPP and Mail Metro Media Support School Adland Career Program