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La Perla announces new fragrances, body care products and makeup

Italy-based lingerie brand La Perla has announced the launch of beauty products such as fragrances, body care and makeup.

This announcement follows the establishment of a beauty-focused subsidiary called La Perla Beauty in October 2019. La Perla and Revlon also ended their partnership in 2020.

Peter Shaffer, CEO of La Perla Beauty, told WWD: The market is looking for something new and innovative. Also, as it becomes more modern and more modern, it reflects a major change within the mother brand itself. [reaches] Reach a larger audience. “

The luxury perfume fragrance collection includes eight fragrances designed to reflect precious memories and moments. This line is made with sustainable natural ingredients and the fragrance comes in a refillable bottle.

Stephanie Fitzgerald, Senior Vice President of Brands, Products and Digital at La Perla, said, “We wanted to create a’house of beauty’that deserves La Perla’s craftsmanship tradition and unmatched craftsmanship.

“It’s like lingerie, [they’re] A scent for the big and small moments of your life, “she added.

The brand has announced on social media that its fragrance collection will be sold exclusively at La Perla boutiques. The color cosmetics line, which includes eight matte and long-lasting lipsticks, is reportedly scheduled for launch in mid-June.

La Perla announces new fragrances, body care products and makeup

Source link La Perla announces new fragrances, body care products and makeup

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