Denim retailer Lee Jeans has announced that it will release its debut kidswear series for the fall / winter 2022 season.
The line will be available in EMEA licensed by the Brand Machine Group (BMG) and will include works for boys and girls up to the age of 16. The items are inspired by the brand’s signature style, offering tops, accessories and a variety of denim.
Simon Fisher, EMEA Managing Director of Kontoor Brands, said: , In the statement. “We are proud to partner with BMG to this extent, and we really see how hard their team worked to bring our pioneering spirit and heritage style to the whole family across EMEA. I’m happy. ”
BMG has worked with a broadly named portfolio of global licensing to oversee the collaborative design process. Past labels run by the company include Ben Sherman, Juicy Couture and Jack Wills. Lee’s kidswear line will be made available to retailers through BMG.
Lee announces AW22 kidswear collection
Source link Lee announces AW22 kidswear collection