Lush ends Facebook, Instagram, Tiktok, Snapchat

This week, cosmetics retailers announced an “anti-social media policy.” (SOPA image)

We all tried to quit social media at some point but failed.

After failing to quit social media in 2019, British cosmetics brand Lush has launched Facebook, Instagram, Ticktaku And Snapchat.

Condemning the recurrence of FOMO, the brand said it was ready to “cool the (plant-based) turkey again.”

This week, cosmetics retailers have released that’Anti-social media policy‘, It says’I want to connect as directly as possible’with the customer-without over-controlling the interaction by a third party.

“From November 26, 2021, until we sign out from Facebook, Instagram, Snapchat, Whatsapp, and TikTok, and these platforms can provide a safer environment for our users,” said Jack Constantine, Chief Digital Officer of Lush. Says.

He made this decision “up-to-date from courageous whistleblowers and underscores the known harm that young people are exposed to due to current algorithms and loose regulation of this new area of ​​our lives. I have. “

This directly refers to Facebook (now known as Meta) whistleblower Frances Haugen. Companies prioritize profits over public goods..

The company likened social media to “dark and dangerous alleys” and called it “a place where no one should be encouraged to go.”

“There is overwhelming evidence that we are at risk when using social media. I am willing to expose my customers to this harm,” Constantine said.

Lush, famous for the invention of the bath bomb, said his presence on social media is counter-intuitive to his efforts to invent products that help people relax and take care of themselves.

Social media does the opposite by preventing people from scrolling, switching off and relaxing.

“We only want to use the platforms and services that we do our best to harass, harm and protect our users,” says Constantine.

Lush is known for speaking out about his political position. Targeting activists by undercover police officers, Standing with refugees Initiatives like Empowering Ghanaian women..

Lush’s brand, retail, and person accounts all display a single message to “Be Somewhere Else.” (Photo: @Lush)

Today, all Lush brand, retail, and people accounts display a single message to “Be Somewhere Else.” Green accounts based in other countries such as the US, Australia and Europe are also darkening.

This isn’t the first time a brand has boycotted a social media platform to host harmful content. Last year, companies such as Adidas, Unilever, and US telecommunications provider Verizon stopped advertising on Facebook for a month.

Even the global coffee chain Starbucks reportedly Considered quitting Facebook Beyond the constant struggle to mitigate the nasty comments on that page.

But none of them could be separated for a long time.

“It’s not enough for businesses to stop posting paid ads. People and their time are the currencies of these channels, and we have hidden algorithms designed to capture people in our channels. I don’t want the content to be used, “Constantine said.

But quitting social media also means turning off the channel because of customer criticism of the brand.

Lush faced a social media backlash last year after making a £ 3,000 donation to Woman’s Place UK. Faced with intense criticism For trying to limit the rights of transgender people.Retailers eventually apology Because of the incident.

The retailer will continue to have a presence on Twitter and YouTube. (Source: Getty Images Europe)

The company, which has more than 400 stores in 48 countries, Ethical supply chain..Last year it went on fire due to poor working conditions in it Australian factory And they have been paying low wages to workers for nearly a decade.

Lush said he hopes social media platforms will introduce strong best practice guidelines and pass new legislation to protect users.

“We are forced to take our own actions to protect our customers from the harm and manipulation they may experience while trying to connect with us on social media. I feel like I’m doing it, “Constantine said.

Retailers will continue to make a presence on Twitter and YouTube while trying to find a safer way to communicate.

Lush’s new social media policy will be rolled out to the 48 countries in which it operates. It’s still unclear if Lush will stick to that resolution and be able to leave social media forever.

more : Chinese celebrities have banned showing wealth and “luxury joy” on social media

more : Lush finally releases Snow Fairy scented candles

Lush ends Facebook, Instagram, Tiktok, Snapchat

Source link Lush ends Facebook, Instagram, Tiktok, Snapchat

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