Luxury companies have announced that they will announce the “next chapter in the amazing history of Black Badges,” confirming the addition of new models to their performance lineup.
The short animated film features a ghost-like black badge model creeping into the frame in a dark city scene, but the exact model name has not been confirmed.
Black badge variations are traditionally offered with enhanced power, brakes, suspension and custom interiors. They are generally styled with dark colors applied to body parts such as the front grille, emblems, side frames, trunk trim and exhaust pipes, allowing owners to significantly personalize their car.
The black badge name has been applied to several models over the last few years.Rolls Royce Cullinan, Wraith When breaking Dawn Currently all sold in black badge variations, the previous generation Ghost received the edition itself in 2009.
According to Rolls-Royce, the Black Badge model now accounts for 27% of Rolls-Royce fees and is designed with inspiration from other luxury travel options such as yachts and commercial aircraft.
Nameplates have been introduced as a way to target new types of buyers. The company describes it as “an increasingly young and rebellious Rolls-Royce customer.”
The model has evolved over the years from the traditional dark color type, with more vibrant colors added to the range instead of signature black, which raises the bar for personalization.
New Rolls-Royce Black Badge Model to be announced next week
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