Original source: Quartz (See the article)
Online sales have fallen slightly for the first time since at least 2012 on this Black Friday, the day after Thanksgiving, as consumers shopped at the beginning of the month as supply chain problems continued. According to the data From Adobe Analytics. Discounts on so-called Cyber Monday (November 29) are also expected to be weaker this year compared to 2020, but the company predicts that online sales may exceed the previous year.
Separately, according to Sensormatic Solutions data, more Americans shop in-store on Black Friday, but more shoppers pass through physical stores. 28% down The level before the pandemic.
This year’s sales trends don’t necessarily suggest that shoppers are abandoning holiday sale hunting all at once, as consumers shop for more days in November, Black Friday. Is less important to retailers.
Online sales have fallen on Black Friday, but should return to Cyber Monday, analysts said.
Source link Online sales have fallen on Black Friday, but should return to Cyber Monday, analysts said.