Personnel Today Awards 2021 Candidate List: People and Purpose Award

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As a new feature in 2021, the Personnel Today’s People and Purpose Award honors employers who put sustainability and purposeful work at the heart of all their activities. Let’s take a closer look at the finalists.


Biffa is one of the UK’s leading waste management companies, and much of its business activities are focused on environmental sustainability. Our talent strategy always reflects this clearly, but we want to go one step further and help our 9,000 colleagues understand the link between their day-to-day operations and their goals as a sustainable waste management company. I was thinking. At the beginning of 2020, we launched a communication campaign (small action, big impact) to emphasize its purpose among staff. The executive team toured the UK on an employee roadshow, spreading the message that “every part of the business, the little things you do every day are part of the big impact on society.” This was followed by a learning session to show how individual roles were coordinated to the overall purpose of the company.

Personnel Today Awards 2021 will return to the Grosvenor House Hotel in Park Lane, London on November 16th. Book your table

Recognizing that many employees do not have regular access to Biffa’s intranet, they have launched an employee app – Biffa Beat – that can be downloaded to any device. It became unique during the blockade, thank-you notes and gift photos were shared, and the general public thanked the waste management staff for their work. This launched the HiVis Heroes campaign to celebrate individual achievements. Sensing that the staff became more involved in their overall purpose, it established the Biffa Involvement Group, primarily among frontline workers. The group meets with management on a regular basis to suggest ways to strengthen its goals and values. Biffa’s employee engagement score soared to 59%. This is the highest ever. When asked if the company felt successful in providing information to its employees, 71% said yes, compared to 51% in the previous year.

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Personnel Today Awards 2021 Candidate List: People and Purpose Award

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