After 20 years as a strategist and planner for the Global Media Network, PHD has appointed Chris Stephenson as Global Chief Marketing Officer.
Stevenson is currently Regional Head of PHD APAC Strategy and Planning in Singapore and will move to London in January 2022 to begin a new role.
He is the successor to Avril Canavan. A person who left the PHD 11 years later in the role of a consultant..
Stephenson will report to Philippa Brown, PHD’s Worldwide CEO, and will be responsible for the strategic direction of external and internal marketing of the network and how this aligns with business development goals.
His mission includes expanding PHD’s “Make the Leap” position across a network of 107 offices in 74 countries.
Stevenson has worked for PHD in London, Sydney and Singapore for nearly 20 years. After starting his work in the UK, he moved to Australia in 2009 to launch PHD Sydney and was promoted to Head of Strategy and Planning for APAC in 2015.
He has provided strategic media planning to clients such as Diageo, Singapore Airlines, Unilever, ANZ Bank, Google, Coca-Cola, Adidas, Ferrero, HSBC, eBay, LG and The Guardian.
Stevenson is also a regular draw for industry events, including Cannes Lions, author of multiple books on the media industry, including PHD’s Shift |. Marketing has been rethought and is internally considered by the PHD to be a “foresighted ideological leader.”
“Chris is a talented marketer who understands PHD brand proposals, products and platforms better than anyone else. With a solid client experience and a deep understanding of unique systems such as Omni and Omni Studio. Not only is he co-authoring and advocating PHD’s thought leadership for many years, and has announced it on the APAC-wide industry platform, “said Philippa Brown, CEO of PHD Worldwide. ..
“He is known as a truly creative thinker, and as the world’s chief marketing officer, how PHD’s strategic and creative thinking can help brands leap ahead of their competitors. It helps to show that. “
Stevenson added: “For the last two decades, I’ve been fortunate to work with brands to attract viewers in a positive, constructive and innovative way. Now, supported by the philosophy of” Make the Leap “, the world. I couldn’t be more excited to do it for PHD in collaboration with the network inside. “
PHD Promotes “Foresighted” Planner to Global Marketing Chief
Source link PHD Promotes “Foresighted” Planner to Global Marketing Chief