Backed by Andy Murray and Asda’s billionaire owners, the sportswear brand Castore has signed a long-term contract to supply England cricket kits starting next year.
The company relocated its headquarters from Liverpool to Manchester Earlier this yearHas agreed to work with the England and Wales Cricket Commission (ECB) since April 2022 to cover all women, disabilities, pathways and men’s teams in England.
English players help design teamwear and recycled materials are used to make matchday play kits.
Castore also “significantly invests” in ECBe commerce infrastructure.
All England teams will continue to wear the kits provided by their current supplier, New Balance, over the coming winter.
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Tony Singh, ECB Chief Commercial Officer, said:
“We are thrilled with Digital First’s expertise in providing a truly innovative partnership where Castore puts athletes and fans at the center of their plans.
“Our financial and intellectual investment in e-commerce allows fans to quickly and easily access high-performance women’s and men’s teamwear that athletes and fans are confident they can wear with pride. You will be able to do it.
“We would also like to thank and thank New Balance for all its efforts prior to signing the partnership with Cricket England.”
Tom Beahon, co-founder of Castore, said: Achieving this ambition for the first time in our home country is a monumental opportunity for us.
“We can’t wait to start making market-leading products for our teams and contribute to the next generation of success for cricket for men’s and women’s teams in this country.”
Sportswear brand Castore signs long-term contract for cricket kit in England
Source link Sportswear brand Castore signs long-term contract for cricket kit in England