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Square acquires restaurant digital ordering and marketing platform GoParrot by Investing.com

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By Sam Boughedda

Investing.com-Block Inc (NYSE :) Subsidiary Square announced on Wednesday that it has acquired GoParrot, an all-in-one digital ordering and marketing platform for restaurants.

GoParrot is based in New York, NY and was founded in 2017 according to the LinkedIn page. Through omni-channel software, we aim to help restaurants connect with their customers more easily.

The company is a long-term partner of Square, whose products are integrated with Square’s solution ecosystem.

GoParrot also provides automated initiatives for campaigns and provides restaurants with marketing software that allows sellers to access marketing reports to see engagement and revenue growth.

“GoParrot allows Square sellers to use a customizable white label app to provide a great customer experience, which can be designed to be unique to their brand. “Masu,” Square said in a press release.

“Through this app, buyers can seamlessly order while at the same time displaying top-selling products and transaction pop-ups to enhance personalization. Restaurants provide consumers with an easy way to track loyalty rewards directly from their mobile device. By providing it, we can also increase the retention rate of purchasers. ”

Wednesday’s block share is down 3.2%.

Square acquires restaurant digital ordering and marketing platform GoParrot by Investing.com

Source link Square acquires restaurant digital ordering and marketing platform GoParrot by Investing.com

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