According to a new survey, nine-tenths of Black Friday’s “trades” are the same or even cheaper in the six months prior to that day.
Survey by consumer groups Which one? Last year, out of 201 Black Friday transactions from six major retailers, 184 (92%) were found to be at the same price or lower in the six months prior to Black Friday.
Only 17 of the transactions did not fall into that category, and only one product was the cheapest on Black Friday alone.
Which one? We analyzed Black Friday transactions on Amazon, AO, Argos, Currys, John Lewis and Richer Sounds and compared prices for the six months before and after Black Friday in 2020.
Ele Clark, which one? The retail editor said: “According to the latest research, most Black Friday transactions aren’t as good as they look, so it’s very important to do a survey before jumping into sales.”
Which one? To avoid being fooled, we advised consumers to do further research before making a purchase on Black Friday.
According to the survey, 4 in 10 (39%) of those who purchased products for babies and children last year did little or no price survey. For home appliances, that number was three-tenths (28%), and for high-tech products, that number was one-fifth (18%).
“Take the time to identify the product you really want and make sure the” transaction “you are looking at represents a real savings,” Clark said.
Which one? Studies show that in the six months after Black Friday, almost all (98.5%) products were cheaper or at the same price at some point.
Studies show that nine-tenths of Black Friday trade at the same or lower price at the beginning of the year.
Source link Studies show that nine-tenths of Black Friday trade at the same or lower price at the beginning of the year.