PVH-owned Tommy Hilfiger has announced the brand’s first “A Blast From The Past” capsule in collaboration with ViacomCBS and Warner Bros. Pictures.
This is the first partnership with WildBrain CPLG and is inspired by Viacom’s favorite retro brand, which continues to be popular with consumers. The microcapsules feature Fan’s favorite Garfield, SpongeBob SquarePants, Space Jam, Bevis and Bat Head, Ren and Stimpy. The collection adds a modern twist to Tommy jeans to the iconic characters printed on T-shirts, sweatshirts and hoodies.
“There is a huge consumer demand for high-end fashion collaboration that leverages retro brands to bring fun and nostalgia, especially among young people,” said Matt Tobia, Senior Sales Manager at WildBrain CPLG.
“This partnership between Tommy Jeans and ViacomCBS can fully meet this demand by combining the impressive portfolio of ViacomCBS’s iconic television brands with Tommy Jean’s relaxed 90’s aesthetic.
“I’ve also paired with Tommy Jeans for the first time, so I couldn’t think of a better combination.”
The Adult Capsule Collection will be available from June 3rd through Tommy Hilfiger stores, online and wholesalers, regardless of gender.
Tommy Hilfiger presents its first collection with ViacomCBS and Warner Bros. Pictures.
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