London (Reuters)-Matchbox launches a new series of toy cars based on real electric and hybrid cars to make miniatures more sustainable and raise children’s awareness of the environmental impact of cars It will be released.
The first model from the production line is a reduced version of the Tesla Roadster, with the addition of car-based toys from Nissan, Toyota and BMW. Charging stations will also be available this year.
Nuria Alonso, Head of Matchbox Marketing at EMEA, said:
She added that it would be the first die-cast model made of 99% recycled material.
“We wanted to work with Tesla to inspire our kids as tomorrow’s future drivers. Parents how they play in environmentally conscious cars like electric cars. I would like to see. “
The launch is part of a UK and European overhaul at Matchbox, owned by toy maker Mattel (NASDAQ :).
The Matchbox brand was created about 70 years ago and sells over 40 million die-cast vehicles each year.
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Toy car gets eco makeover to inspire kids by Reuters
Source link Toy car gets eco makeover to inspire kids by Reuters