A VoucherCodes survey found that two-thirds of British people plan to use clothing rental companies during the party season.
The survey also found that 33% of shoppers are reluctant to feel guilty about fast fashion, and sustainability is a major factor in customers looking to rental services.
32% say they can wear expensive accessories at no cost, and 23% like the advantage of being able to adventure without committing to something they don’t normally buy.
Twenty-two percent said they could save money, and 16% admitted that they were trying to avoid repeated clothing and reduce the guilt of wearing it only once.
Although more and more people are trying to borrow clothes, about 34% still refuse to borrow for hygiene reasons. Twenty-three percent of British are afraid to hurt their clothes, and 21% are worried that they know that others have borrowed their clothes.
Studies show an increasing number of problems British people have with the rapid consumption of fashion. The average Englishman spends £ 204.36 on three new clothes each year for special occasions, 12% of which are dressed only once.
There is also a disparity in the amount of money British people are willing to spend on new clothes and rentals. Men are ready to spend around £ 76 on the new look and women around £ 61, but when it comes to rental items, people want to pay £ 45 per piece. This is 35 percent less in terms of spending.
“Many of us have climate change in mind, and environmental issues caused by the fashion industry have caused more and more people to consider hiring clothes for special occasions such as Christmas this year. Of course, “said Anita’s Vouches Codes lifestyle editor. Nike.
Gucci aims to win the crown as a potentially most rented brand, with 30% of respondents ranked number one on the list of brands to rent. Calvin Klein was second, Armani was third, Louis Vuitton, Hugo Boss, and Dior in that order.
“The number of rental sites such as Hurr, Onloan and By Rotation continues to grow, offering popular luxury brands such as Gucci, Calvin Klein and Armani at a fraction of the retail price, such as Marks and Spencer. It’s great to see the High Street Store in action right now, “Nike said.
Two-thirds of British people planning to use a clothing rental company during the holiday season
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