After learning the history of hemp while studying in Los Angeles, Jonathan Stefanni-Machado was inspired to help people regain health care and at the same time become more conscious consumers.
“We all say that we have that voice in our heads and we should do more or less. It calms the voice and gives it more presence at the moment. Helped, “said Jonathan. Stefanni-Machado about his first experience with CBD while studying at UCLA in California in 2015.
“I don’t think I’m anxious, but when I was in the United States, I had to deal with different cultures, different lifestyles, and all these little day-to-day stresses.”
Jonathan was exercising 5-6 days a week as a semi-professional soccer player at the time. CBD is recommended for inflammation.
Instead, he fell in love with it about how it helped him get a longer, deeper sleep and calm his anxiety.
But only when he began to study the history of cannabis plants did he feel the urge to enter the space himself.
“Looking at the process of human civilization, we’ve been using cannabis for tens of thousands of years, but for the last 100 years it’s been outrageous,” he said.
“I don’t think many people know about its history that cannabis was the tool used to demonize groups of individuals, especially minority groups and color communities.”
He now believes that the emergence of the CBD industry has brought this knowledge to the fore and educates people about the false stereotypes and misconceptions that have covered the plant for decades.
“CBD has created opportunities for people to interact with cannabis in new ways,” he continued.
“The stereotyped concept of’stoner’, a young man sitting at home on the PlayStation, is not an accurate depiction of a cannabis user. Today, there are all kinds of products that can help change the story. .. “
“I think it will take years to change stigma, but we’re heading in the right direction,” he added.
Treeed CBDJonathan launched with two college friends in the desire to enable people to take a more comprehensive approach to healthcare.
“We created Treed to allow individuals to regain their health and well-being, not just in cannabis, but throughout plant-based therapies,” he explained.
But their mission is much greater, helping to create “conscious consumers” who are not afraid to challenge the status quo.
“There are many great opportunities Cannabis space for diversity and inclusion, We have the opportunity to do something in this industry that we didn’t do in the previous industry, “says Jonathan.
“Activism is changing. It’s done by the everyday people who speak. I think the shift to consciousness and inclusiveness is going further and cannabis is at the center of the industry.”
“I’m not saying that everyone has to run around to be a warrior of social justice, but it’s about ensuring that people are informed,” he added.
And as a brand, Jonathan believes that Treed and others have to take some responsibility.
“I’m not saying if what we believe is right or wrong, but there are other stories and there are other ways to see things. Things because we want to foster conscious consumers. I would like to present those different ways to see. ”He added.
“As a brand tomorrow and today, we educate consumers, why the movement is growing now, and help people understand what shaped the society we live in today. I believe it is the responsibility of. “
CBD is just a turning point For Treed, we plan to expand to other plant-based therapies and ride what Jonathan calls the “Psychedelic Wave.”
“We really see the future as we take a completely different approach to health and wellness.
“It starts with cannabis, but we go beyond that to develop products such as lion manes, mushroom blends, and capsules.
“There is a wave of clinical trials looking at how plants such as magic mushrooms can help treat things like post-traumatic stress disorder (PTSD) due to their effects on the brain, and these natural All of phytotherapy is like mainstream adoption in the next 5-10 years.
“Honestly, I feel like cannabis is knocking on the door of the full range of plant-based extracts.”
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