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Today, every business aims to increase its traffic, improve its ranking position, and ultimately attract more customers. But, although the end goal might be the same, the means of getting there couldn’t be more different. Here we will cover the main differences between organic and paid traffic and how they work together to help you reach your business goals.
What is Organic Traffic?
As the name suggests, organic traffic comes from people finding naturally through a search engine like Google your business or products. On-page and Off-page SEO optimization efforts impact organic search results.
That said, the top ten positions on the first site of Google’s search results receive about 92% of all the website traffic. In contrast, the second page of Google search results drops by 95%.
The goal of increasing organic traffic is achieved through a detailed SEO optimization strategy. Although organic traffic doesn’t yield additional costs through an ad account, it does take time, effort, and, in many cases, external help to organically position your business, for example, in the top five search results.
That said, many moving parts make it possible for your business to increase its organic traffic, and if your business, for example, has 10,000 new visors today, it doesn’t mean that it will have that position tomorrow. So, another difference would be the costs put into On-page and off-page SEO to grow your website’s traffic organically. It is typically a long-term effort.
That said, both On and Off-page SEO matter in enhancing the visibility of your brand and website’s traffic. Beyond focusing on providing valuable, high-quality and SEO-friendly content, most businesses need to invest in a good link-building strategy which is a significant part of off-page SEO.
Actually, the authority of the websites linking back to your blog directly impacts your brand’s authority and ranking position. Fortunately, today you have an option to outsource your SEO efforts to professionals. So, suppose you feel you lack the expertise or you don’t have the budget to do off-page SEO in-house consistently. In that case, partnering with a reliable link building platform is a viable option that can help you achieve better SEO- results faster.
What is Paid Traffic?
The business sets up an Ad Account and runs advertisements that typically occupy the top spots in SERP for a specific term. The company pays for the ad, and they typically have a separate budget for paid advertisements.
Google also ranks the paid ads before its organic search results. Again, the quality of your ad can impact the position as well as the amount you bid, expected click-through rate, relevance of your Ad and landing page experience. That said, paid traffic is generally targeted toward sales efforts. The results are generated faster as you’ve occupied, for example, the first results on Google’s search results, and it can help you quickly convert the leads into customers.
In conclusion, based on your business goals, you might use the two to achieve better results. Organic traffic is important in the long run because it boosts the credibility of your brand, helps your hone a trustworthy relationship with your client base, and increases your leads over time. On the other hand, paid traffic generates instant results and boosts the traffic to your website.