British Airways advertising depends on a shootout between the integrated WPP team and Uncommon Creative Studio.
Omnicom, Havas and Interpublic are all understood to have been involved in the early stages. Publicis Groupe was selected as a finalist, but withdrew from the process.
BA has narrowed the field down to two very different proposals. The Ogilvy-led WPP team acquired an integrated BA account in May 2017, four months before Uncommon Creative Studio opened.
Nils Leonard, Lucy Jameson, and Natalie Graeme founded Uncommon Creative Studio in September 2017 after meeting at WPP agency Gray London, where they were chairman, chief executive officer, and managing director, respectively.
According to Nielsen, after acquiring accounts such as Quaker Oats, uncommon charges increased 42% last year to £ 32m.It also won motion2020 Creative Agency of the Year. Despite its success, winning a BA will be a big coup.
Loyalty and customer communication play an important role in BA communication, and interestingly, Uncommon began practicing the customer experience in August.
The owner of BA, International Airlines Group, Launched the latest review of all agency relationships in January 2021..
BA appointed WPP to handle a combination of creative, media, social media and paid search in 2017 After a fiercely competitive pitch. This move ended the 12-year relationship between BA and the Bachelor Bogle Hegarty.
All-brand IAG media reviews and marketing of Vueling and Iberia ads are carried out as separate parallel processes.
A BA spokesman said, “The process is ongoing.” WPP and Uncommon Creative Studio declined to comment.
WPP and uncommon in dogfight over BA advertising accounts
Source link WPP and uncommon in dogfight over BA advertising accounts