An email campaign is only as good as your email list. If you don’t have a quality, valid email list, your content won’t be reaching the right people, and your campaigns will see low click-through rates, poor deliverability, and potential spam reports. All of these consequences will lead to wasted resources, as well as a lack of sales.
Luckily, there are ways to prevent this from happening, and the key thing you can do is use an email checker to verify your mailing lists. Email checkers aren’t the only way to keep your email lists nice and clean, there are several other best practices when it comes to email verification, and we’ll go through them in this article.
Use a Verification Email
As soon as someone subscribes to your email list, you should send them a verification email. This way, they’ll have to confirm that they’re actually interested in your product, services, or content. This is also known as “double opt-in,” and besides helping you keep your emailing list clean, it can help you abide by local privacy policies like GDPR (General Data Protection Regulation in EU) or CCPA (California Consumer Privacy Act).
By using verification emails, you’ll weed out people who probably won’t even engage with your email campaigns in the future. And in case your list gets audited, you have a way to prove
Clean Your Email List Frequently
Use a tool like an email checker to regularly clean your existing email lists. An email checker will look for any anomalies in your addresses – from misspelled words to spam and temporary emails.
Depending on the type of your lists, campaigns, and key performance indicators (KPIs) you can do this monthly, quarterly, yearly, or on an as-needed basis.
Use Other Tools to Combat False Sign Ups
While double opt-in emails will certainly help you combat some of the bad addresses, there are other things you should consider doing to try and prevent as many bad emails as possible.
You can use tools that help you detect errors in forms, and ask your subscribers “did you mean” questions to get them to review the form before submitting it. Additionally, you can create rules to block certain types of email addresses, like those from disposable services.
Our three best practices for email verification will definitely help you set up a good process for ensuring your email lists are valid. However, you need to monitor these processes, and tweak them overtime to make sure that they’re working for your company.
But, you have to start somewhere – so we recommend that you get an email checker and clean your existing email list. Afterward, move to implement other tools into your signup process, and set up a plan to clean your email list when you see fit.
And lastly, pay attention to your numbers. If you suddenly have a large number of undeliverables, low click-through rates, or high spam reports, it might be time to look into your list and clean it up.