Improving your SEO is one of many ways to increase your business revenue, your brand awareness and to put yourself back in front of your previous customer’s eyes. Without having a strong and effective SEO strategy in place, you could potentially be spending your marketing budget and not seeing a return. Or if you don’t have one at all, you are certainly missing a trick to grow your business.
When looking for ways to boost the SEO of your business, there are many things that you can start to implement. Start by running a report and fixing any 404 errors, research and focus on the keywords you are using and attend events to learn about new methods. Below we look into 4 ways to boost the SEO of your business.
Attend SEO events
As you develop in life, it’s important to continue to learn new things and improve yourself. Part of learning new things is attending events and talks about the industry you work in. Throughout the year, there are a number of key SEO events that focus on the best practices, how the industry will look in the years to come and will give you a chance to be in the room with like-minded people. An example would be Brighton SEO. Each year they put on an event and bring market leaders like LEOlytics and key speakers such Adrian Imms and Andi Jarvis to help give advice.
Improve your website site speed
A simple place to start when looking into the SEO of your website is page speed. Slow page speed can really negatively affect your website, causing users to leave, due to your content not being loaded quickly enough. The recommended speed for a website should be around two to three seconds, or quicker. Use a site like Pingdom to run a speed check and see how your website ranks. Simple things like changing your image size, reducing the number of images you use or optimising your fonts can make a big difference.
Fix your broken links
404 errors are seen as a big no, no and Google will rank your content lower the more of them you have. Imagine the user journey, they see a title that they like the look of, they click the link, only to have an error appear back to them. For a user, this can be very frustrating and cause them to visit a different site for the information they were after instead. Use a website like Dead Link Checker to run a report on your site and show you all the 404 errors that are currently present. You can then go through them systematically to fix the broken links.
Optimise your website for mobile
In this day and age, your website should really be mobile optimised. With so many searches being made by a mobile phone, most users will expect to see a mobile-optimised site. If not, then chances are they will probably leave to find another site instead. Google will recognise if your site is not optimised and will penalise your site, putting you lower down in the rankings.