One of the most effective ways of tapping into the power of search engines to boost online presence is by developing quality content regularly. By regularly posting content on their websites, businesses can not only provide updated information to the target audience but also rank higher on SERPs and bring more organic content.
If you do not have the resources to set up an in-house team of copywriters, hiring a freelance copywriter like Ed Prichard can be the ideal solution for your situation. That said, there are several factors you need to consider when hiring a freelance copywriter that is right for you and your business.
Continue reading as we discuss some of the key points to keep in mind when hiring freelancers for your next project.
Factors to consider when hiring freelance copywriters
- Quality vs quantity
The copywriting industry is extremely scalable and the price per word can range from £0.015 to over £0.75. Cheaper copywriters can usually churn more articles in a time frame, but they are usually non-native English speakers, which can sometimes lead to issues like poor grammar and broken language that requires a lot of editing work. On the other hand, more expensive writers will produce lesser work but excellent SEO-optimised articles that will improve your brand’s recognition and engage your readers.
- SEO familiarity
Without proper SEO, it will be difficult for you to navigate your way to the top of SERP rankings. While your digital marketing team can handle the off-page SEO, the copywriters you hire should be familiar with the best SEO practices and create content that is geared towards fulfilling the user intent. Before hiring, discuss the types of keywords you want to target and where you want them placed, ask if they use tools like Moz or Ahrefs, etc.
- Compliments your brand
Your business is your identity and the copywriter you hire will need to uphold your brand’s voice in the content they produce, else you run the risk of losing your visitors and getting negative ROI. An experienced copywriter like Ed Prichard will not only ensure proper grammar and prose but will also maintain the tone that matches the offerings of your business.
- Scheduling and availability
Freelancers prefer the gig economy as it allows them to have more control over their working hours. While most of them will respect the operational hours, it is still crucial that you enquire about their working hours to avoid missing out on deliveries. This way, you can gain better insights into their potential turnover times and avoid drops in communication.
An easy way to evaluate a freelance copywriter is to look at some of their previous works. Experienced freelance writers maintain a portfolio of some of the content they created for their previous clients, which should give you some idea about the type of content that they like to create and their fluency in the language. Hiring someone who will have difficulty adapting to your requirements will be a tragic waste of time for everybody involved, so you must ask these important questions before onboarding.