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League cash injection after pandemic plight

Anwar Mahmood

FOOTBALL teams contesting in the lower leagues are set to get extra cash this season after a string of key companies stepped forward to help them out of the pandemic.

The unexpected sponsorship of Trade Radiators was gratefully received and will go towards providing players with kits, stadium maintenance, and transport.

Digital marketing enterprise Boyd Digital threw itself into the lower league rings by pledging its financial support to the South Challenge Cup.

Richard Osborne, spokesman for the Cup, said on the relationships with new businesses.

“Grassroots football is a great way to showcase local talent and bring communities together. The league would like to thank the three major sponsors whose generous donations will help ensure that the community teams we love continue to thrive.

“The pandemic had a huge impact on sport, and junior football leagues suffered too. This sponsorship couldn’t have come at a better time.

“Sponsorship funding helps buy football shirts, maintain stadiums, secure our administrative duties, and try to offer adequate transport for those who need it.”

This season’s games are already underway, and teams contesting in the following leagues will see the money: East of Scotland, South of Scotland, West of Scotland & Scottish Lowland.

It is on the shoulders of lower leagues that the rest of football stands, offers Nic Auckland, the man behind the heating supply business Trade Radiators, who continued:

“With the past year being financially challenging for communities and their football teams, we want our financial backing to fortify the Scottish junior leagues.

“We’re delighted to be sponsoring the Cup and to show our commitment to local football. Sport brings people together from all backgrounds and abilities and is a vital part of our national heritage.”

Grant Ruxton, chief at Boyd Digital and sports enthusiast, agreed with Auckland’s words, commenting:

“I don’t believe that my responsibilities as a businessman stop at my company’s door. Businesses can and should have some form of relationship with the communities in which they work.

At Boyd Digital, we’re glad the funding we’re providing will bolster Scottish football in its rawest form.

“The lower leagues can sometimes be overlooked, but anyone who goes to the games and appreciates football is never disappointed at a junior league game.”

There are now a fantastic 162 teams competing for The South Cup, and this campaign’s latest action has been incredible. The Cup is now in its 15th season and saw 20 new teams join it last year.

It wasn’t just Trade Radiators and Boyd Digital who decided to put forward some money for the continued success of lower league football.

Clothing company Club Snoods is an intriguing firm that makes customised football snoods. Now Club Snoods isn’t just helping the fans to show off their team’s colours but lending financial support to the leagues themselves.

JB Contract Joiners and Masterplan Business Solutions brought up the rear, and were happy to do so, having been supporters of grassroots football and their communities for years.

With new sponsors now secured in this latest instalment of the Cup, fans and corporate backers alike can’t wait till these upcoming games kick off:

  • Linlithgow Rose VS Sauchie Juniors (22nd March, 19:45)
  • Bo’ness United VS Petershill (23rd March, 19:45)

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