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More and more consumers are turning to loyalty cards to ease impact of cost-of-living crisis

It’s hard to admit that the UK is going through a cost-of-living crisis, but the signs are all there. People all over the world have had to struggle through the pandemic, losing their jobs, businesses and livelihoods. But now the cost of living has risen, including energy costs. With bills rising up, it’s not surprising that consumers are using loyalty cards to try and ease these costs. They can help lower the costs of simple things like groceries. Here is how you can utilise them.

What are loyalty card schemes all about?

Any loyalty agency will tell you that a loyalty card scheme is there for clients to gain discounts, extra products and free items. Members can sign up to these loyalty cards with a certain store, therefore they may end up having more than one in their purse. There may also be opportunities for members to sign up to newsletters and apps to get further deals.

It’s been estimated that by using these loyalty schemes, UK residents could actually be saving up to £257 a year. This money could be saved for a rainy day or used to buy essentials for your household. Therefore, if you notice a brand offering a loyalty card scheme, it’s worth signing up to it in order to ease the cost-of-living during this crisis. Just don’t forget to check the terms and conditions of each scheme. Some may have an expiry date that you will need to be aware of.

What can loyalty card schemes be used for?

 Honestly, loyalty schemes can actually be used for any type of business. This includes grocery shopping, clothes hauls, toiletries or even day trips out. Usually, if you want to find out whether or not a brand is offering a loyalty scheme, you will find it on their website or they will advertise it within their store.

What are some of the best loyalty card schemes to help with the living crisis?

When you look for a loyalty scheme that can help you during a living crisis, it’s important that you look for brands that can offer you essential products. This could include food, drink, feminine products, toiletries and medical supplies. If you have a family, you could extend this list by looking at toys and days out as well, but try to focus on the essentials to start with.

The schemes that we would recommend include:

  • Tesco Clubcard Scheme: Collecting points for every £1 spent or £2 spent on fuel
  • Nectar Cards: Collecting points for every £1 spent within a Sainsbury’s store or online
  • Costa & Café Nero Club Cards: Building up points to gain free drinks
  • Superdrug Health and Beauty Card: Spending £1 earns you a point for future purchases
  • Boots Advantage Card: Providing savings once you have earned points through spending

It’s time to use loyalty cards

Right now, the UK is going through a cost of living crisis, making it more important than ever before to provide money saving alternatives. From a business perspective, there will be a rise when it comes to the price of essential goods. Make sure you are prepared for it with a loyalty card system that drives growth despite the odds.


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