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OTT/IPTV Platform Website: Important Elements to Consider

Video content only made up about 53 percent of downloads and uploads in 2011, and now it accounts for 82 percent of all global internet traffic. People like the idea of watching videos anywhere and anytime.

It’s crucial to focus on your OTT/IPTV platform website. Important elements include ensuring that you can live stream efficiently and that viewers get the information they want.


IPTV means internet-based protocol television, so it’s a digital TV system that can send on-demand and live video through the internet, but in a more controlled way.

An IPTV platform delivers video through a privately managed network, which could be an ISP (internet service provider) network, WAN, or LAN. It guarantees better quality sound and images without interruptions using enhanced security because it reserves bandwidth specifically for video delivery.

Like web browsing, an IPTV platform stores the videos and programming on servers, distributing a copy whenever the viewer presses play for that content. The videos are sent and stored via the internet with the multicast method. Therefore, data gets transmitted to the destination recipients simultaneously instead of individually.

OTT means over-the-top, so the videos are streamed to various devices (laptops, smart TVs, smartphones, tablets, etc.) over the internet (with mobile data or broadband). It can bypass traditional satellite, cable, and broadcast gatekeepers and allow users to stream content anywhere and anytime.

Generally, you can’t use that technology without an OTT/IPTV platform website. Important streaming elements for the site are included below:

What Are the Important Elements of an OTT/IPTV Platform Website?

If you’re thinking of switching things up and live streaming for your brand, you need an OTT/IPTV platform website. Important elements to consider include:

  1. Full Customization – If you want to create your own content distribution platform, you need something that’s fully customizable. This means it has a stable existing architecture that you can build on.
  2. DRM (Digital Rights Management) – Digital privacy and rights are delicate issues, so you should think about that for your platform. It should support all DRM protocols and be a one-stop shop for companies to regulate security features as needed.
  3. Multi-device Platforms – Video content is no longer just for television. People can consume it on computers, smartphones, and other mobile devices. It’s best to choose a medium that delivers multi-device support to ensure a broad reach. The platform should allow for different devices, but it must also offer data synchronization, screen resolutions, and network connections.
  4. Centralized Video CMS (Content Management System) – Video CMSs allow you to store, distribute, and organize your content more efficiently. They provide optimized files so that content distributors can tag, edit, upload, and sort the content based on different metrics. The platform should support heavy video loads, be user-friendly, and allow quick distribution with no disruptions. While small companies might not need that now, they should focus on scaling for the future.
  5. Video Hosting – The backbone of your platform is the video content available. Therefore, video hosting should be easy to navigate and accessible. It could be local (videos are hosted on the organization’s servers), but it might be in the cloud and accessed individually.
  6. 6. SaaP or SaaS – Software as a Product (SaaP) lets you host your platform on your server. However, Software as a Service (SaaS) allows you to access the system through connected devices on the cloud. For IPTV and OTT mediums, SaaP helps you control things, making it easier to handle repairs and customization needs. Plus, your data is stored on a secure server, preventing cyberattacks and hacks.

Why Is It Important to Have a Website?

A business requires an online presence to be successful and massively impact its revenue and growth. Most potential customers visit the company website first before purchasing anything.

Here are the reasons to have a website:

Credibility – The primary reason to have a business website is to increase brand credibility. You’ve likely got many providers offering similar services and want to stand out by having a great-looking website with helpful content.

Digital marketing – A website helps you grow your business because you drive traffic to the landing page. From there, you can use other marketing strategies to promote yourself.

Announcements and updates – A website is available 24/7, so you can post updates to keep customers informed on what you’re doing.

Save time – Most businesses get calls from potential customers to ask questions about simple things, such as hours of operation or location. If the information is on the site, you don’t risk losing a sale and can speed up productivity.

Organic traffic – You have a better chance of showing up in the SERPs with an SEO-optimized site. When people search for products you offer, your website shows up first (hopefully).

Leads – Once people locate you online and are interested in your service or product, they want to learn more and can contact you through the website. That boosts leads and can increase sales.

Brand – When you clearly establish your brand and what you represent, you increase the chance a potential customer buys from you. Otherwise, people can’t find you.


The first step to live streaming videos for your brand is to have the best OTT/IPTV platform website. Important elements include IT infrastructure, full customization options, and a CMS.

You should also think about each platform and what might work best for your needs. While a website is still the cornerstone of any business, upgrading to live streams can help you market yourself more efficiently.



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