Just as every generation comes and goes, trends associated with them also change. It wasn’t so long ago when the focus was on the millennial generation, and just as when brands started to finally get how to market to them, the focus is now shifted to Generation Z or more endearingly referred to as Gen Z.
These are consumers born between 1996 to 2010. The biggest difference between these two generations is the presence of social media and the further development of the internet which is undoubtedly more accessible nowadays than back in those years.
So why exactly is hiring a Gen Z marketing agency such as NERDS Collective important to every business regardless of its industry? Keep on reading to find out more about the benefits these dedicated marketing agencies bring to brands that utilise their services.
What Are Gen Z Marketing Agency’s Responsibilities?
The top responsibility of a Gen Z marketing agency is to bring your brand closer to Gen Z consumers. Now, it may feel like this is easy considering how this generation is commonly viewed as kids– but the reality is that they are not easy to market to.
The reason is that they are not fond of brands that aim to just sell to them. They favour content that feels more informative and helpful over information that is merely intended to be sold. This generation is concerned with value and is drawn to companies that keep their own creative flair rather than those that prioritise outright selling.
They were born when the advancement of technology peaked, and they literally have the whole world in their hands, and this is such a powerful fact about this generation. They have access to information and know when best to use them.
Gen Z marketing agencies such as NERDS Collective specialises in creative and engagement-worthy campaigns that will bring consumers to your website. They provide this consistently influential audience with advertising that is culturally and generationally relevant.
The Top Benefits Of Partnering With A Gen Z Marketing Agency
Expert Understanding Of Gen Z
Some brands tend to mistake grouping Gen Zs with millennials, thinking they are one and the same. But even with a very close gap in their differences, it is important to do segmentation and identify where a consumer properly belongs to.
Millennials are digital natives, but Gen Z has technology from the moment they were born. Such a significant difference should not be taken for granted, and this is where Gen Z marketing agencies come in.
They have a clear understanding of what Gen Z likes, how they interact with brands and how to keep them interested.
Short-form videos are all the rage nowadays, and they are being used wisely by brands that have successfully penetrated the Gen Z market. This is another advantage that you will be getting once you work with a marketing agency that focuses on this generation because they have fresh and impacting ideas that will keep your target audience entertained and encourage them to interact with your brand.
Focus On Influencer Marketing
It is easily noticeable how most of the influencers present on social media platforms are from this generation. With a dedicated marketing agency on your team, you are allowed to be connected with influencers who can become ambassadors of your brand.
This connection will fuel the consumers’ interest in your products because you are being promoted by the influencers that they follow and admire.
Gen Z has incredible purchasing power. More than this, they influence the people around them, so even if they are not the ones who directly purchase products and services, they immensely contribute to sales because the people around them highly value their opinions.
This is why it is very crucial to market properly to this generation, and you can easily achieve that with the help of Gen Z marketing specialists like NERDS Collective. Penetrate the market with strong marketing strategies curated for Gen Z consumers to help your brand achieve long-term success.