It has been quite some time now since technology has been increasingly being adopted in the marketing sector. The evolving technologies have been an important aspect of making cloud and digital technology adoption quicker and faster. Many brands continue to shift towards technological solutions in their day-to-day marketing efforts that help them to ensure increased efficiency in results.
MarTech (Marketing Technology) is all about this – the exploitation of technology solutions in day-to-day marketing efforts. If we look closely at the definition of MarTech, it implies you are driving your prospects’ and customers’ digital interactions with your business or brand. After this, you are assessing their response to your marketing programs and using technology to deliver details to your sales team. Doesn’t that sound like a valuable addition to getting sales leads and your overall business growth?
MarTech is important for today’s businesses to have track of changes in consumer behavior and also to keep up with dynamic modifications in the industry. There are several MarTech trends that brands have been adopting in recent times, including hyper-personalization, integration with wearables, Blockchain technology for digital marketing, and mixed reality in MarTech.
Among all these trends, wearable MarTech integration holds an important place. In this article, let’s get to understand what wearable MarTech integration is and how it can help build connections with customers.
What Is Wearable MarTech Integration?
Wearable MarTech integration refers to the blend of marketing and wearable technology that gives businesses a new way to approach and build connections with their customers.
Wearable products like smartwatches aid marketers with highly targeted advertising. For instance, a user may receive a notification from a utility or fashion store when passing by. Or let’s say you are about to drive past a KFC outlet and you receive a notification on your smart wristwatch informing you about an offer available at KFC.
The trends in wearable technology and their marketing integration help brands to reach prospective leads in the right place at the right time. This is what it is all about – as simple as that but something that is very useful – both for businesses and customers.
Building Connections with Customers Through Wearable MarTech Integration
Ever since mobile phones started getting small enough to fit into our pockets and earphones became wireless, it’s evident that people want technology to be a seamless extension of themselves.
The most significant example of MarTech is a smartwatch. Irrespective of the brand, wearable MarTech integrations like these give new ways for developers to connect with their customer base.
Let’s say, a person is searching for a grocery store in a new city. He can get a notification from one when he passes by. Interestingly, wearable technology is the most ideal bridge between offline marketing (including channels like kiosks and physical stores) and online marketing (including channels like social media, mobile apps, and websites).
In the near future, wearable technology will also have a key role to play in SEO (Search Engine Optimization). It is just similar to how mobile optimization has now turned out to be the norm as far as rankings are concerned. Businesses may need to optimize their brand platforms for wearable products to rank higher and improve their conversion rates. The end result is that each of these aspects leads to building better connections between brands and customers – something that marketing approaches have always aimed at achieving!
Wearable Technology: A Highly Crucial Part of MarTech
We can apparently say that MarTech would have failed miserably if not for wearable technology. There are AR & VR devices and smartwatches as well as many wearable tech products for patients and athletes. This way, MarTech integration has been helping brands with highly targeted advertising and building customer connections through a targeted approach. We have seen the best examples of these in the above sections.
Integration of wearable technology gives marketers a chance to devise the right campaigns such that they reach the customers at the right time and at the right place. With voice commands and the ability to increase conversion rates, wearable MarTech integration is bound to grow at an incredible pace and is something that has to be adopted by businesses immediately.
MarTech trends like wearable MarTech integration have affected how marketers create campaigns and track them. By leveraging new platforms and tools, you can better define your target audience and develop a better relationship with your prospective customers. Building connections with customers could never get easier than this for brands and businesses today.
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