The online gambling industry catapulted between 2020 and 2021, which was significantly due to the COVID pandemic worldwide. Gambling enthusiasts needed to find alternative ways to play their favourite casino games while living in lockdown. Even non-gamblers started to suss out gambling sites due to perpetual boredom.
Data from Statista estimate the growth of the online gambling industry to reach $92.9 billion by 2023. The competition amongst gambling operators is severe. Capitalising on the market growth means that online gambling operators need to outclass each other in more aspects every day. It has become a dog-eat-dog industry, and only the best of the best will become the industry leaders of 2022.
Factors That Affect the Success of Online Gambling Sites
Many factors influence the success of an online gambling site. Today’s most successful gambling sites have all or at least most of these factors covered to an extent. Let’s discuss them more in detail.
1. Certification and Regulation
Most online gamblers have trust concerns. Nobody wants to be swindled out of their money, especially the winning kind. Regulation is crucial for an online gambling site to establish trust and fairness amongst its customers. The leading online gambling brands have licences from recognised and respected licensing authorities. Customers can be sure that these casinos are put through rigorous procedures and testing by these authorities to maintain their licences.
2. Efficient and Knowledgeable Customer Support
The top players in the game have efficient and knowledgeable customer support teams. These sites have their teams available 24/7/365 via three contactable avenues: phone, live chat, and email. Some of these sites have created their presence on social media sites as an added service. This shows their total commitment to keeping their customer satisfied. They know that an unhappy customer can make or break their business with online or social media reviews.
3. User-friendly Interface
These online gambling operators have ensured that they have novice-friendly user interfaces. A successful casino anticipates newcomers to the site daily, so they’ve made sure that new customers are not overwhelmed by a complicated user interface that would frustrate and confuse new customers. Categories like banking, games and promotions are easily accessible and straightforward to get to grips with. This ensures new customers are immediately comfortable, and it promotes customer loyalty.
4. Fair and Achievable Welcome Packages and Bonuses
The best online gambling sites advertise the most enticing and lucrative welcome packages to persuade new customers to join their site. The competition among operators is extensive, so gambling sites need to keep up by ensuring they have the best welcome packages and bonuses for their new customers. Not only that, they’ve made sure that wagering requirements are fair and achievable. Go to Mathew’s West superlenny.com author selection to see the latest welcome bonuses offered.
5. Transparent Terms of Service
Every online gambling site has Terms & Conditions. Open and transparent Ts & Cs are the backbone of every successful online casino. These casinos have ensured that customers can easily understand what the online gambling site expects from them and what the customer can expect from the online operator.
6. Easy and Fast Deposits and Withdrawals
Easy and fast payment systems are crucial. Customers want to have access to the funds in their casino accounts immediately. They also require their winnings to be paid out to them fast and without associated fees. The most successful online gambling operators excel in this. They’ve ensured that their customers have a decent amount of payment systems available. These payments are also completed fast, without hindrance, and without associated costs.
7. Many Available Gaming Options
The most successful online gambling sites have extensive gaming libraries guaranteed to please every online gambler’s gaming needs and preferences. Live casinos have brought in the live aspect to online gambling, proving to be very prosperous for online gaming sites. Online poker players especially enjoy the live poker tables as they can talk to a dealer and other players in real-time from the comfort of their homes.
Some of the best online casinos have incorporated sportsbooks and live casinos, aiming to become a one-stop-shop covering all gambling categories. The sports betting and lottery market size worldwide is estimated to be $218.49 billion, according to Statista. Capitalising on the sports betting market is a huge success factor for any online casino.
8. Mobile Online Gambling
Gambling on the go is prevalent. People complete all sorts of tasks with their smartphones, so why not online gambling? This market is booming, and successful gambling sites have the best downloadable or HTML5 adaptable interfaces for smartphones, both Android and iOS. All games are provided for customers to play on the go. Even the live casino lobbies are available. Online operators with sportsbooks are cashing in on the sports bets made via smartphones.
9. Cryptocurrency Banking
When playing with an online gambling site, banking with cryptocurrencies is becoming the preferred way. The top online casino operators have integrated crypto banking into their payment systems. Banking with crypto is totally free and virtually instant.
Emerging Trends That Will Affect the Success of Online Gambling Sites
Successful online gambling operators know that they have to keep up with technological advancements and trends in order to stay at the top of their game. There’s always another online gambling site right behind that’s ready to take over the number one spot. Here are some emerging trends that you may see coming into effect at top gambling sites in the near future.
1. eSports Betting
This niche market is starting to enter the popular online gambling scene. Recently, the category of eSports betting has exploded in popularity. Many gambling platforms have expanded their betting profile to include eSports betting. Various types of bets can be made on eSports, including match winners, live bets, and odds and evens bets, to name a few. Popular games to bet on include Dota 2, League of Legends (LoL), Starcraft 2, and many others.
2. Smartwatch Online Gambling
It’s no secret that software developers and top online gambling industry contenders have been working on applications that will enable gambling on your smartwatch. You could soon be gambling on your wrist with smartwatch sales to reach approximately $140 million in 2022.
3. Gambling in the Metaverse
The Metaverse is (or will be) an online virtual world where people can socialise, trade, play games and work. With the use of a headset, you’ll be able to do all these activities and more. You’ll be able to visit the most magnificent casino resorts from the comfort of your home and play your favourite casino games. It will be super-real-life online gaming.
Decentraland is an endeavour in the Metaverse. In collaboration with Tominoya Casino, customers are accepted onto the virtual site. Avatars host virtual guests to play blackjack and roulette. It was founded in 2015.
Participation is now possible, but the full metaverse experience is still years away. We don’t have the technology yet to capture body motions or facial expressions. It’s still under development.
It’s important to remember that there is no one online gambling site that is perfect in every way. You’ll never find complete perfection. You can, however, look for the gambling sites that offer the best services based on your unique personal gambling needs.
For instance, if you would like to bet on sports on the go, you’ll need to join an gambling site that offers sports betting and an excellent integrated smartphone interface. Factors such as licensing are not factors that affect your personal gambling habits. Still, it’s imperative that you verify that the online gambling site of your choice is certified by a reputable authority.