As an artist, you know how vital it is to exhibit your work. Exhibitions are an excellent way to get the much-needed exposure that will advance your career. While you may think that your job ends at the gallery door, the selection of made to measure frames can make a significant difference in the impact of your artwork. Not only do frames protect and support the works within, but well-considered framing can elevate a piece of artwork rather than detract from it. Today, we’ll explore why made to measure framing is essential to your next exhibition.
Set the mood
As the painter Vincent Van Gogh noted, “A picture without a frame is like a soul without a body.” Like the soul or karmic aura, the frame of your artwork can leave an immediate impression about your work. However, when glimpsed from afar, your frame can still allude to the subject within, even with your work obscured. A well-chosen, made-to-measure frame works as an extension of the artwork, drawing the eye toward its subject. Bespoke framing allows you to choose from a wide range of colours and styles. While pre-made frames may work for some, serious artists understand the importance of selecting a frame that complements the mood and feel of the artwork. At the end of the day, you want your collectors to pay attention to the art, not the frame.
Sympathy with subject
While frames are there to protect and support your artwork, they can also add to the overall appeal of your work on the gallery wall. Great frames act as a window to the artwork within. And just like the curtains of a window, the best frames work sympathetically with the subject within. For example, a straight-edged, monochrome frame works perfectly for modern works set in a white cube gallery space. On the other hand, a gilded and moulded frame may be better suited to reflect the heritage of a classic oil painting.
Glaze with care
While glazing may sound like a mundane detail in the framing process, selecting the correct glazing can dramatically affect how your work looks on the gallery wall. One of the most important considerations is a UV filter. Glazing can help protect against damaging UV rays that can cause colours to fade. The reflective quality of the glass is another important factor as you don’t want reflections or sheen from exhibition lighting to obscure your artwork when displayed. Lastly, the durability of your gazing is a key consideration to safeguard against breakages in transit to/from the gallery and your collectors.
Leave a lasting impression
In the words of Frank Zappa, “The most important thing in art is The Frame.” Remember that your frame speaks volumes and should work with your artwork to create a cohesive vision. If you’re having trouble envisioning the ideal made to measure frame for your artwork, get in touch with the bespoke printing and framing specialists. With years of experience, they are ideally suited to help you select a stunning made to measure frame.